Making Cost-Control Permanent
Cost control is not a matter of cost cutting but of cost prevention. What matters is not really the method. It is the rea...
2021-04-15Eliminating Cost Centers
Would the roof cave in if we stopped doing this work altogether? No matter how well a business prevents cost inflation, it ...
2021-04-14Cost Control in a Growth Business
How much business can we expect in this new company if we are successful? And how much front-end investment is then justifi...
2021-04-13Cost Control in a Stable Business
In cost control an ounce of prevention is worth a pound of cure. All of us have learned that it is much harder to get r...
2021-04-11Cost-Driven Pricing
Customers do not see it as their job to ensure that manufacturers make a profit. Most American and European companies set t...
2021-04-10From Selling to Marketing
Consumerism is the shame of marketing. Despite the emphasis on marketing and the marketing approach, mar- keting is still rhe...
2021-04-09